Our program demystifies AI technology, offering practical insights and techniques to simplify and streamline your marketing and journalistic practices.

Pete pachal

Course Description:

Enhance your media and marketing skills with AI-driven strategies in this comprehensive course led by TechCrunch’s John Biggs and CoinDesk’s Pete Pachal. This course, which runs for three hours via Zoom or in person, provides a deep dive into the basics and advances of AI. We created it specifically with communications and marketing people in mind, and no prior technical experience is necessary. It empowers participants with the tools and knowledge to utilize AI innovatively and ethically in the dynamic realm of digital storytelling and marketing. Embrace the future of media with AI at the helm, transforming your approach and impact in the industry.

You Will Receive:

  • Knowledge of AI’s impact on online media, marketing, and journalism, focused on real-life professional applications.
  • Hands-on experience with various AI tools for text and visuals including auto-blogging tools.
  • Understanding of ethical and legal considerations surrounding AI in media.
  • Understanding how to implement locally hosted and trained models for security-conscious clients.
  • Use AI to create code to automate analysis and workflows.

You Also Get:

  • 1-on-1 time with the instructor to help you apply AI tools in your professional workflows
  • Lifetime access to presentation recordings, reference materials, templates, and more!
  • 6-month membership to the Media Copilot to network with fellow professionals upskilling in AI, and exclusive monthly webinars to continue learning.

Course Cost: $900 $750 per person for classes in 2023.

Discounts are available for NGOs, educators, freelancers, and group sign-upsEmail john@bigwidelogic.com for details.

Who this course is for:

Designed for marketers, journalists, and content creators eager to explore and integrate the newest tools in emerging media, this course is a gateway to enhancing your storytelling and promotional skills with AI. It’s an ideal starting point for those new to AI or unsure about how to incorporate it into their work. This program demystifies AI technology, offering practical insights and techniques to revolutionize your marketing and journalistic practices. Whether you’re AI-curious or ready to dive deep, this course is tailored to elevate your professional expertise in the digital age.

About the Instructors:

Pete Pachal leads content strategy and operations for media companies, currently focused on how AI is changing journalism. A lifelong technology journalist, he’s held leadership positions for the past several years, directing editorial teams to maximize audience, social reach, and business opportunities. As a thought leader in AI, tech, and crypto, he has appeared on the Today Show, CNN, CNBC, Fox Business, CBC, NPR, The Daily Show, Cheddar, and more.

John Biggs is an entrepreneur, consultant, writer, and maker. He spent fifteen years as an editor for Gizmodo, CrunchGear, and TechCrunch and has a deep background in hardware startups, 3D printing, and blockchain. His work has appeared in Men’s Health, Wired, and the New York Times. 

He has written ten books including the best book on blogging, Bloggers Boot Camp, and a book about the most expensive timepiece ever made, Marie Antoinette’s Watch.

Course Outline

Here’s a quick course outline: 

I. Introduction (30 minutes)

A. Overview of the State of the Art

B. How to use AI tools for writing

II. AI Tools for Creation (75 minutes)

A. Grammar/Plagiarism Checkers

B. Natural Language Processing

C. Text Summarization

D. Design tools

E. Strategy engines

F. The Ethics of AI Tools

III. Practical Application (75 minutes)

A. Setting up AI tools

B. Prompt generation

C. Writing with AI tools

D. Editing with AI tools

E. Creating with AI tools

F. Business and strategy generation tools.

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